Case Study: Zott Monte Yoghurt × Ice Age 3: Turning Packaging into Pla – Anomalie Tattoo Co

What happens when a dairy brand borrows a page from tattoo culture? You get Zott Monte’s “Collect All 10” campaign — a limited-edition cross-promotion with Ice Age 3 that turned yogurt lids into portals for imagination. Each pack contained one of ten unique temporary tattoos featuring movie characters, encouraging kids (and parents) to complete the full set.

1) Campaign Overview

Client: Zott Monte GmbH (Germany)
Activation: Ice Age 3 collectible temporary tattoos inserted into multipacks
Objective: Boost repeat purchases and enhance family engagement during film release
Markets: Germany and Central Europe
Agency / Supplier: Pyrotec PackMedia (Fix-a-Form® specialist)

2) Visuals & Packaging Assets

Each pack featured Ice Age 3 artwork and an enclosed tattoo — numbered 1 to 10 for collectors.

Design System: Ten unique tattoos (Sid, Scrat, Manny, Diego and friends)
Material: Dermatologically-tested temporary tattoo film sealed under yogurt lid
Mechanic: “Collect All 10” call-out on pack; new design rotation every two weeks during promotion
Distribution: Nationwide retail channels — supermarkets and hypermarkets.

3) Timeline

Date	Milestone
Q2 2009	Ice Age 3: Dawn of the Dinosaurs film release announced
May 2009	Zott launches Monte co-branded packs with tattoo inserts and cross-media advertising
July 2009	National promotion roll-out across EU; design rotation mid-campaign
Aug 2009	Sales uplift reported; case study published by Pyrotec PackMedia

4) Results & Impact

Strong repeat-purchase behaviour as families sought to complete sets of ten.
In-store sell-through spikes during film release period (confirmed by brand partners).
Heightened brand recall among children and parents; tattoos seen as souvenirs from the film.

According to Pyrotec PackMedia’s Fix-a-Form case study, the campaign was considered one of the most effective examples of interactive packaging in its segment.

5) Quotes from Brand & Agency

“By linking Monte with a family movie and collectible tattoos, we transformed a simple snack into a shared experience. Kids loved it, parents bought more packs to complete the collection.” — Zott Monte Marketing Team (spokesperson, via Pyrotec)

“The Fix-a-Form® leaflet label format allowed us to insert tattoos securely without disrupting production. It made mass inclusion practical and hygienic.” — Pyrotec PackMedia Technical Lead

6) Lessons for Brands

Collectibility drives loyalty: Numbered designs encourage repeat purchase.
Partnership power: Align with existing pop-culture IPs (film franchises) to gain instant attention.
Packaging as media: The product itself becomes the marketing channel.
Low cost, high impact: Tattoo inserts add value without complex technology or digital integration.

7) Lessons for Artists & Studios

Design for mass printing: Ensure linework and colour saturation translate at industrial scale.
Character licensing skills matter: Understand how to adapt existing IPs for skin-safe formats.
Collaborate with packaging engineers: Insertion techniques affect print finish and user experience.

8) Why It Matters

Zott Monte’s Ice Age 3 tattoo promotion shows that temporary tattoos aren’t just child’s play — they’re powerful memory devices. By putting art on skin, the brand turned a yogurt moment into a family story, and proved that playfulness can live comfortably inside the FMCG aisle.