Freebies have a reputation problem.
Most brands assume they are ignored, discarded, or forgotten the moment an order is opened. As a result, many have stopped using them altogether.
Our collaboration with Moxie Beauty challenged that assumption.
What we saw instead was a freebie becoming a moment, a conversation, and a memory.
Moxie Beauty is one of India’s leading haircare brands with a strong visual identity and a deeply engaged customer base. To celebrate their brand birthday, the goal was not to run another promotion or add more noise to the unboxing.
They wanted to create something customers would actually engage with. Something that felt celebratory, personal, and aligned with the brand.
The brief was simple.
Make the experience feel special.
Our Approach:
At Anomalie Tattoo Co., we approach collaborations as experience design problems, not merchandise requests.
People may forget what they receive.
They rarely forget what they participate in.
Instead of adding another insert to the box, we proposed custom temporary tattoos designed specifically for Moxie Beauty. Tattoos that customers could choose to apply, place, and wear in their own way.
The idea was not visibility.
It was involvement.
Execution:
We designed a set of tattoos aligned with Moxie’s brand language and audience. Every detail was considered, from how the designs translated onto skin to how they looked across different placements and skin tones.
The tattoos were included in customer orders alongside other thoughtful brand elements. Once the orders reached customers, the experience shifted from packaging to participation.
What We Observed:
Customers applied the tattoos.
They wore them on their arms, wrists, and hands.
They stepped out with them.
They received compliments.
They were asked questions.
Friends and family noticed. Conversations followed.
For a brief period of time, Moxie Beauty existed outside the product itself. It lived on skin, in public spaces, and in everyday interactions.
The brand did not stay inside the box.
It moved with the customer.
Why It Worked:
Most freebies are passive. Temporary tattoos are not.
Applying one is a conscious choice. Placement is personal. Wearing it in public turns the customer into a participant rather than a recipient.
This is not advertising.
It is experience design in its most human form.
The Takeaway:
This collaboration reinforced a simple truth.
Freebies are not outdated.
Unintentional ones are.
When designed with clarity and purpose, even a small addition can become the most memorable part of the brand experience.
For Brands Reading This:
Temporary tattoos are more than playful extras. When thoughtfully designed, they become brand extensions, conversation starters, and memory anchors.
They work especially well for launches, drops, celebrations, and moments where community matters.
If you are exploring ways to turn your next order, campaign, or brand moment into something people carry beyond the box, we would love to explore it with you.
📩 hello@anomalietattoo.com
📲 Instagram: @anomalietattooco
Stay inked, temporarily.